What are the best strategies for creating a competitive sales commission structure for a new technology startup?

Sales and business development is definitely a big part of the revenue income for any startup, and to attract the best talents it's not only just creating a competitive sales commission structure, there are many other ways to incentivise the sales team such as share options plan. Traditional sales commission structure may work such as KPI-driven targets. Most importantly it's an aggressive target, if you've got a solid and passionate team that sees the product as their little baby, they'll for sure go the extra mile right?