Events

Emerging technologies and social media have disrupted traditional marketing methods. SMEs need to keep pace with the trend and explore innovative ways to attract the younger generation, so as to foster brand loyalty and achieve sustainable sales growth. You are encouraged to join the HKTDC x Hang Seng Bank InnoClub seminar on "Unleashing New Generation Potential: Innovative Marketing Strategies for SMEs". The seminar will bring together marketing experts to share their insights on the characteristics of young consumers and discuss marketing strategies tailored to this growing consumer force.

In today’s ever-changing business environment, digital transformation is the key to success. If you don’t know where you should start your digitalisation journey or would like to stay ahead of your peers, please join “HKTDC X Hang Seng InnoClub Solution Day – All-in-One Business Solution for SME Transformation” where a full spectrum of innovative business solutions, from e-Banking to cloud accounting, HR management, as well as payment collection, remittance and marketing services, will be introduced on this Solution Day.

With the rapid changes in market demand and booming of new retail and e-commerce in the post-epidemic era, it is essential for SMEs to accelerate the digitisation process to manage their supply chains, and learn how to utilise the latest technologies to improve efficiency, reduce costs, and increase customer satisfaction.