Be curious and resilient – An entrepreneur’s journey from Singapore to Hong Kong

TOPICS: Entrepreneurship , Legal Tech

by Adrien Barthel

Please share an introduction and your journey so far
Hello! I am Adrien, the Co-Founder and Chief Growth Officer at Sleek - a corporate services platform founded in Singapore in 2017 that allows entrepreneurs to incorporate their companies in Hong Kong or Singapore, manage its governance and tax/ accounting filing. I’ve spent the past 10 years working in various parts of Southeast Asia, in both corporate and start-up environments. Now I’m in Hong Kong, building and expanding the Sleek business here. 

What was your key driving force to become an entrepreneur?
I’m a very curious person! I’m fascinated by the world around me and I always try to find problems to solve. The passion to help other entrepreneurs and the constant pursuit of problem-solving are what lead me to found Sleek - along with my co-founder, Julien. Being entrepreneurs ourselves also helps us to understand the pain points that come with incorporating and managing a company and all the procedures that are involved. 

What does your typical day look like?
Every day is different, but I usually start my morning reading the news, listening to podcasts, and understanding the current market trends. Once I get to the office, I will dedicate my morning to meetings with my team, as well as meeting external partners. In the afternoon, I usually try to block out my schedule to focus on more strategic work and long-term planning. I find this balance to be the most efficient for me and I always end the day with some exercises, usually jogging around Hong Kong.

What has been your most satisfying moment as an entrepreneur?
Well, I got a few to mention! To start, I’m very proud to have a great team at Sleek around me. I’m always excited to see new people joining us and colleagues taking ownership of their role to become a part of the Sleek family. As for business milestones, I would say one of the most memorable moments was when we accumulated the first 10 Sleek clients! I really appreciate their trust in our services even though we were just starting out. They were also able to give us very insightful feedback to help improve the product and our services.

What are your long term goals at Sleek?
For Sleek, my long term goal is to continue improving the business to delight our customers by finding new ways to bring more value. We also have a few more exciting projects that we are working to launch very soon in Hong Kong. In the near future, there are also plans to expand to new marketing and regions - so stay tuned! 

About the Author

I’m working on making compliance easy for companies in Singapore & Hong Kong. Since 2017 we have assisted thousands of startups/SME/MNC/SPV spend less time on these time consuming tasks.

Prior to Sleek, I’ve spent six years building eCommerce ventures, in management roles focusing on marketing & growth, launching new platforms in emerging countries (SEA, Latin America), or expanding existing ones into new markets (SEA, ANZ).