HKTDC Activities

From the moment you make the decision to set up a startup, you’re in the “startup lifecycle,” and HKTDC have offerings that would provide the support you need for each important stage.

From the generation of new ideas to product implementation, from making your first sales to market expansion, your startup will have to go through the following three (3) stages to be successful.  

New Ideas
Business Plan
Design & Production
Selling & Distribution
Market Expansion

1. Formation

Ideas alone are not enough to start your own business. You also need a well thought-out plan, and good preparation always improves prospects for a good beginning. The HKTDC helps you get better prepared!

Introduction: Entrepreneur Workshop

HKTDC offers a series of Entrepreneurship Workshops providing practical guides to areas such as business planning, financing, set-up procedures, and online business. These events are all handy references for new startups. Full list of workshops can be found here.

For beginners: Entrepreneur Day

HKTDC Entrepreneur Day (E-Day) comprises an exhibition, informative seminars and forums as well as pitching sessions and onsite one-to-one advisory services. You will find inspiration, funding, talents and connections you need to craft your own business plan. For more details about E-Day, please click here.

Start-up support: SME Centre

Located at the group floor of the Hong Kong Convention and Exhibition Centre, the HKTDC SME Centre is an interactive environment offering a vast array of practical information for new companies. Business starters not only can meet with our professional consultant onsite for free advice, but also can gather relevant startup information and exchange ideas with peers.

2. Validation

Operation manual: Management Workshop

We offer a series of Management Workshops to provide practical guides on topics such as import and export procedures, operations management, business communications and negotiations as well as useful references materials.

Working partner: Customized Business Matching

HKTDC constantly creates business opportunities for Hong Kong companies by putting them in touch with overseas and Mainland China business partners through the Customised Business Matching Service. The service is supported by a team of experienced specialists who filter through the crowd and to find contact who match your business needs. Register with HKTDC and let us help you expand your business reach.

Stay connected: SmartBiz Expo

HKTDC SmartBiz Expo is a one-stop platform for enterprises to explore trends in business transformation through innovation, creativity, and application of technology. For more details about SmartBiz Expo, please click here.

3. Growth

Startup Express

Startup Express is an incubation programme which targets startups with products or services suitable for mass consumer market, as well as with strong desire to enter the Mainland China market, or/and other Asian markets. Through a series of capability building, mentoring sessions and marketing activities, the programme offers startups with unique opportunities to learn, to connect and to grow.  For more details, please click here.

Shortcut to new customers: Trade Fairs

Exhibiting at international trade fairs is a direct way to gain access to international buyers. You can consider joining startup zones in HKTDC’s major international trade fairs as the stepping stone to the international market.

13-14 Jan 2020 Asian Financial Forum
2-4 Dec 2020 HKTDC SmartBiz Expo
13-16 Apr 2021 HKTDC Hong Kong Electronics Fair (Spring Edition)
13-16 Apr 2021 HKTDC International ICT Expo
20-23 Apr 2021 HKTDC Hong Kong Houseware Fair
27-30 Apr 2021 HKTDC Hong Kong Gifts & Premium Fair
3-5 May 2021 HKTDC Hong Kong International Medical and Healthcare Fair
13-16 Oct 2021 HKTDC Hong Kong Electronics Fair (Autumn Edition)
27-30 Oct 2021 Eco Expo Asia

Startups will also be given priority when they apply for Economy Booths at HKTDC trade fairs in Hong Kong. Preference is also offered on product display at Small Orders at fairgrounds or to participate in Hong Kong pavilions at important trade shows overseas under the cost-effective Product Display and Catalogue Show format.

New business opportunities: Online Promotion

New companies may try our online promotion at to gain access to over 2 million quality buyers worldwide. Register the Sourcing Added-value Introductory Package that allows you to display more product photos online to reach more buyers*.

* Only eligible to Hong Kong suppliers who have not joined the Sourcing online packages ever before.

New market expansion

As your business grows, you need to diversify markets. HKTDC’s Market Seminars, International Trade Fastpass and Asian E-tailing Summit provide updated market intelligence to help you craft your expansion plans. The Market Seminar and International Trade Fast Pass are practical, covering topics such as market trend, sales tax, import regulations, distribution channels, and trademark issues. E-tailing Conference provide opportunities for  startups to expand their business in different regions as well as to learn the latest trends, marketplaces and strategies of e-tailing.