EasyVR is an incubated start-up under the Hong Kong Science & Technology Parks Corporation. The company focuses on creating a public platform to share panoramic content, such as 360-degree panoramic photographs and videos.
My interest in this category can be traced back to 2017, when I curated the Bi-city Biennale of Urbanism/Architecture (UABB). During which, I was exposed to VR glasses and other immersive content. I conducted further research into the technologies as they matched my belief of “using technology to save urban space”. Many years ago, when the 5G era was fast approaching, people were alerted to an era of virtual reality. However, the public’s understanding on virtual reality and 360-degree content remains fixated on expensive VR glasses. While such glasses miraculously deliver realistic surroundings, they also make users dizzy after a prolonged period. Yet terms and ideas like “panorama”, “VR” and “360-degree” are still distant to me.
Is there a way to break this predicament and allow the general public to enjoy quality content from panoramic technology? That is exactly what EasyVR aspires to achieve.
EasyVR (www.360easyvr.com) provides what I feel is the best answer for popularizing high-quality panoramic content. While the technology is widely used and such a content-sharing platform isn’t the first of its kind, there are few bilingual platforms that support both Chinese and English languages in town. This is precisely an advantage of EasyVR. Moreover, EasyVR also has an extremely streamlined editing system. Users can learn how to drag “hotspots” to their panoramic photos or videos within ten minutes which means that heavy and expensive VR glasses as well as the sensors are no longer required. EasyVR can support any photographs and videos shot with a 360-degree camera.
The popularization of panoramic content is a challenging process but we are still young. EasyVR’s ultimate goal is to become the equivalent of YouTube in the world of panoramic content and promote quality materials to worldwide audience.