2021年2月24日

将香港本土的创意全景内容推广到世界各地

by Lai Kiu Chan

EasyVR是一家年轻的初创企业，专注于搭建开放的全景内容共享平台，是香港科学园的孵化项目。所谓全景就是360度的多媒体内容，例如360度的照片，360度的视频。

我第一次对此类内容感兴趣还要追溯到我在2017年担任双城双年展（UABB）策展人期间，接触到了VR眼镜和其沉浸式的内容，由于其背后的逻辑与我的策展理念「用科技节约城市空间」不谋而合，所以自己也进行了更加深入研究了。很多年前，随着5G时代的来临，大家都惊呼，VR虚拟现实的时代要来临了，然而，迄今为止，大众对于VR和360度内容的认知似乎仍然停留在昂贵的VR眼镜上，可以看到神奇的环绕四周的内容，长时间有晕眩的感觉。而全景，VR，360度这些词语似乎距离自己仍然很遥远。

怎样解决这种困境，让普罗大众也能享受到全景带来的优质内容，这也正是EasyVR成立伊始的初衷。

EasyVR（www.360easyvr.com）就是我内心中对于普及优质全景内容的最优答案。全景的技术虽然有很多人都在使用，此类共享的平台国内外也并非先例。但是基于香港本土，面向中英双语世界的平台却是凤毛麟角。这也正是EasyVR的优势之一。除此之外，EasyVR也为大众用户提供了极度简化的编辑系统，你可以在十分钟内就学会如何把“热点”拖拽到你的全景内容上，无论是照片还是视频，都可以做到的。这一切不再需要戴着一部沉重的，昂贵的VR眼镜，不需要架起传感器，你在任何其他地方买到的360全景相机拍摄出来的照片和视频，EasyVR都可以支持。

虽然普及全景内容是一个漫长又艰巨的过程，但是我们还很年轻，但是EasyVR的最终目标是想要成为全景内容世界的YouTube，为全世界更多的人带去优质的全景内容。
关于作者

Dr. Chan is director of EasyVR, also an architect, designer and artist who bridges the gap between “bricks” and “clicks”. In 2008 to 2014, she was the Director, Design and Project of Hysan Development Co. Ltd, for which she completed Hysan Place and revamped Hysan’s portfolio in Causeway Bay. After leaving Hysan, she co-founded the architectural practice, AMQ which is building the 130m-span Skybridge in HK International Airport, and the multi-disciplinary design firm, arQstudio which integrates technology and multimedia into architecture, interior and products to provide a total experience design solution. She is also qualified by CIC as a BIM Manager in 2019. Before joining Hysan, she was the Design Director of P&T Architects and Engineers, who won numerous local and international design awards for her projects. In 1993, she was the recipient of Hong Kong Young Architect Award.

In 2015, she won Poly U/ HKSTP Techathon for her aTTempspace idea and started her technology ventures. In 2018, the startup graduated from HKSTP incubation program and won CSAD Social Innovation Award. In 2019, she joined EasyVR which is another technology startup incubated by HKSTP. EasyVR is a 360 and VR versatile editing and sharing platform which enables her to create both real and virtual spaces and gamify spatial experience.